the blonding series

HIGHLIGHTS + ALL-OVER BLONDE

Soft dimension, seamless lift, and customized brightness designed around your natural texture, lifestyle, and desired maintenance.

You choose how loudly you want to blonde. We’ll choose how to get you there.

During your consultation, your Maven will determine the blonding techniques best suited to your desired result—traditional foiling, balayage, or a customized combination of both.Every blonding appointment includes a customized gloss for shine and tone, conditioning treatment, and a beautiful finished style.


WHISPER YOUR BLONDE

Up to 30% Density Effect
2 HR+ | $150–$185

A subtle kiss of blonde for soft brightness and dimension.

Perfect for face framing, strategic placement, or a beautifully understated refresh.


TALK UP YOUR BLONDE

Up to 50% Density Effect
2.5 HR+ | $185–$245

A sun-kissed blonde with noticeable brightness and dimension.

Our partial blonding service for more presence while maintaining natural depth.


SHOUT OUT YOUR BLONDE

Up to 75% Density Effect
3 HR+ | $225-$275

A full kiss of blonde for high-impact brightness and maximum dimension. Designed for guests ready to make their blonde known.



Want more? Blonding beyond 75% density or a major blonde transformation is considered a Platinum Card and begins with a consultation.


ADD ON BASE + SHADOW ROOT

15 min | $30-$45

For guests receiving highlights or dimensional color who also need gray coverage or depth at the root.
This on-scalp color is applied between foil placements to create a seamless, multi-dimensional result.
Available as an add-on during booking


bleach + Tone

2 HR+ | $150-$170

Seamless blonde from scalp to ends—no foils. Aveda’s professional high-lift lightener delivers powerful lift while prioritizing hair integrity, followed by a customized toner for your perfect shade. Elevated with Aveda’s signature pure flower + plant aromas.

Overgrown roots or a major blonde transformation? A consultation is required.