To our founder Horst,

At 21 North, our work is deeply influenced by the vision of Horst Rechelbacher, the founder of Aveda.

Horst believed that beauty could be powerful, purposeful, and rooted in care for people, for the planet, and for the craft itself. His commitment to plant based ingredients, environmental responsibility, and human connection continues to guide how we show up for our guests and our community.

We are grateful for the foundation he built and the values he championed. Values that remind us that beauty is not just how we look, but how we live, serve, and care for one another.

With respect and gratitude,

The Mavens

21 North Concept Salon & Spa